How effective is your personal brand?

Wednesday, December 8, 2010

Your Secret Sales Weapon for 2011


You're the best salesperson in your organization. You continuously meet or exceed your numbers. You're at the top of your game and hot! So, how are you going to keep building on your success? What have you got in your back pocket to start off the new year?

YOU and your personal brand are your secret weapons.

Your clients are spending more time online researching solutions and exchanging information. You want to be squarely in the middle of those online conversations. That means a powerful personal brand highlighting you as the resource and answer person for them. Your Linkedin profile is a great place to start building your brand if you haven't done so already. Invest in a professional head shot, update your profile regularly to stay in front of your organization and join and participate in Linkedin Groups. I dedicate one hour weekly to Linkedin and building my business. I believe in being ubiquitous for clients. It's paid off in the form a 40% increase in referrals and sales.

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